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AIM Faculty & Staff
Michel Wedel
Michel Wedel
Distinguished University Professor, PepsiCo Professor of Consumer Science, Robert H. Smith School of Business
Latest Papers
AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning
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Journal of Marketing
Author(s): Jianping Ye, Michel Wedel, Rik Pieters
UMD Author(s): Michel Wedel
How to Conduct Valuable Marketing Research With Neurophysiological Tools
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Psychology & Marketing
Author(s): Enrique Bigne, Maarten Boksem, Luis Alberto Casado‐Aranda, et. al
UMD Author(s): Michel Wedel
The Impact of App Crashes on Consumer Engagement
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Journal of Marketing
Author(s): Savannah Wei Shi, Seoungwoo Lee, Kirthi Kalyanam, et. al
UMD Author(s): Michel Wedel
Effects of advertising exposure duration and frequency: a theory and initial test
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Journal of Marketing Analytics
Author(s): Millie Elsen, Rik Pieters, Michel Wedel
UMD Author(s): Michel Wedel
Bayesian analysis of experimental and observational data: a review and illustration of the BANOVA R package
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Journal of Marketing Analytics
Author(s): Michel Wedel, Chen Dong, Anna Kopyakova
UMD Author(s): Michel Wedel
POLYTOMOUS IRT MODELS WITH A CUT-POINT FORMATION MECHANISM: AN APPLICATION TO THE MEASUREMENT OF ANXIETY
Author(s): Dennis Fok, David Godes, Michel Wedel
UMD Author(s): Michel Wedel
Modeling Eye Movements During Decision Making: A Review
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Psychometrika
Author(s): Michel Wedel, Rik Pieters, Ralf van der Lans
UMD Author(s): Michel Wedel
Beyond Statistical Significance: Five Principles for the New Era of Data Analysis and Reporting
Author(s): Michel Wedel, David Gal
UMD Author(s): Michel Wedel
Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions
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Journal of Sustainable Marketing
Author(s): Jie Zhang, Michel Wedel, Martin W. Bloem
UMD Author(s): Michel Wedel
A tutorial on the analysis of experiments using BANOVA.
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Psychological Methods
Author(s): Michel Wedel, Chen Dong
UMD Author(s): Michel Wedel